I help beverage companies fix the point where growth stops working.
Margins tighten. Systems don’t scale.
Good products stall in the market.
I come in, rebuild what isn’t working, and leave the company stronger than before.
Hi, I’m Derek.
I’ve spent my career inside the beverage industry working with breweries, manufacturers, distributors, and the companies that support them.
Today I work directly with CEOs and executive teams when the business reaches a point where experience alone is no longer enough.
Usually it looks like this:
the company has outgrown its processes
operations can’t keep up with sales
the product isn’t gaining traction
expansion into North America needs structure
margins keep slipping even with good volume
I don’t run departments and I don’t stay long term. I design the structure, align the team, build the system, then hand it back to leadership so they can scale confidently.
This is less about advice and more about building the operating model the company will use for years.
WHAT I DO
I typically work on projects involving:
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Aligning product, pricing, and go-to-market so growth is profitable.
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Fixing the gap between sales, supply chain, and execution that creates daily friction.
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Designing the workflows and KPIs leadership actually runs the business on.
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Building the structure needed to enter the market and operate reliably.
Case Studies
Micro Matic USA
Problem
Strong products but the organization was not aligned and could not scale efficiently.
Solution
Built a 5-year strategic plan, redesigned sales and operations alignment, and implemented performance systems.
Outcome
Revenue and earnings doubled. Service levels improved to over 95 percent while inventory discipline improved.
Global draft beer equipment manufacturer
Micro Matic USA
Problem
Multiple ERP systems and fragmented ordering limited global growth.
Solution
I designed a unified worldwide commerce platform integrating five ERP systems across currencies and languages.
Outcome
Sustained double-digit annual growth and became the industry’s leading digital equipment marketplace.
Global draft beer equipment manufacturer
Miller Brewing Company
Problem
Large distribution network required coordinated production and replenishment planning.
Solution
I designed demand planning and inventory coordination systems managing over $35M in inventory.
Outcome
Stable distribution planning across international brands and improved production alignment.
International beer manufacturer
Molson Breweries
Problem
Forecasting and production planning misalignment affected availability during expansion.
Solution
I redesigned statistical forecasting and replenishment systems.
Outcome
On-time delivery improved 40 percent and supported successful U.S. brand launches.
North American brewery
KegWarehouse.com
Problem
Industry lacked a centralized online purchasing channel for draft equipment.
Solution
I created and scaled a B2B e-commerce platform dedicated to draft beer dispensing equipment.
Outcome
The company was acquired by Micro Matic and became the foundation of its global online equipment business.
Early online beverage equipment retailer (acquired by Micro Matic)
xCare360 Platform
Problem
Distributed field workforce required real-time coordination and scalable scheduling.
Solution
I architected and built a cloud operational platform integrating communication, scheduling, and execution workflows.
Outcome
Enterprise-scale operational visibility and coordination across mobile teams.
Enterprise operational coordination software
UniteCraft Marketplace
Problem
Breweries lacked a reliable industry-specific channel to buy and sell professional equipment.
Solution
I built and launched an online marketplace connecting breweries, installers, and equipment suppliers within a single industry workflow.
Outcome
Created an active industry exchange platform and ongoing engagement network across the beverage equipment ecosystem.
Early online beverage equipment retailer (acquired by Micro Matic)
McDantim Technologies
Problem
A proven gas blending product required structured entry into the Canadian beverage market including distribution, positioning, and installer adoption.
Solution
I structured the import model, pricing strategy, and industry rollout through distributors and installer education.
Outcome
Established a national distribution presence and growing adoption across Canadian draft service networks.
Gas blending technology entering Canadian market
Get in Touch
Whether you have a question, an idea, or just want to say hello, feel free to reach out, I’m here to help.